Posts

How Strategic Management Drives Sustainable Innovation and Maximize Firm Value

Two decades ago, strategy was considered an important ingredient in managing innovation. During that time, the scope of innovation in terms of value creation and hence competitive advantage used to be narrowly defined, because it used to focus on customers’ specific requirements and market demand. Today, the scope of strategic management and innovation has widened […]

Developing Multiple Sources of Added Value for Customers

Because fierce competition erodes a firm’s competitive advantage, firms should continuously move fast and build new advantages to counteract the advantages of competitors. To survive and prosper in today’s fiercely competitive market environment, firms need effective functional strategies to continuously add value to their offerings and build multiple layers of added value in different areas […]