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Role of Artificial Intelligence (AI) in Enriching Firms Strategic Management Capability

Artificial Intelligence (AI) technologies which use complex computer systems and machine learning are emerging as powerful tools that enhance the capabilities of human intelligence to help in solving complex business problems and making effective strategic decisions where human intelligence has limitations. AI is not a business strategy but can be regarded as a functional strategy […]

Role of Strategic Management in Achieving Sustainability

Strategic management has developed from corporate planning (1960) to shareholder value maximization (1980-2000) to stakeholder value maximization (2000-2023), which also incorporates the sustainability issues of society and the environment. Until the end of the 20th century, the scope of value creation and hence competitive advantage were narrowly defined in terms of profit. Today, companies are […]

Value Creation through Incremental Change in Multibusiness Corporation

Multibusiness firms typically use multidivisional structures that comprise separate businesses, which are organized as strategic business units, divisions, or subsidiaries, and are controlled and coordinated by corporate management to create value. These businesses are arranged according to product groups, geographical locations and markets, or different vertically integrated stages. The primary characteristic of a multibusiness firm […]

Successful Innovative Companies Exploit Complex Sources of Competitive Advantages

A company’s successful innovation outcome doesn’t necessarily result in successful commercialization. When the product progresses from idea generation to the development process into the marketplace is called innovation but can be an unsuccessful one. Kodak developed the Kodak Disc Camera, but it was not commercially successful. To generate profits from innovation your firm should be […]

How Established Firms Can Innovate Like Startups

Historically, startups and small business firms have been most successful in creating innovation in contrast to established firms. However, innovation by itself does not differentiate between small and large firms, and any company, therefore, irrespective of size, can innovate successfully. Not every established firm is a failure and not every start-up is successful. Technology is […]

Importance of Strategic Management to Small and Medium-Sized Enterprises

Strategic management has long been used successfully by large organizations to manage uncertainties and for better positioning to generate long-term growth and profitability. Due to the current and predicted environmental uncertainties, the practice of strategic management will become a need for small and medium-sized enterprises (SMEs) to keep them in equilibrium with their external environments […]