For the past two decades, many technology-based companies have achieved extraordinary growth rates internally through innovation. Before this period, growing internally through innovation had limitations, and firms had to depend on external growth strategies to achieve corporate growth goals and objectives. For example, by 2018, most of the world’s value was created by a set […]
Why do companies engage in innovation? The main reason for this is companies in search of competitive advantage cause them to invest in innovation. However, the answer to this question also depends on how these companies are strategically oriented. Not all strategic types of firms engage in innovation, but there are two general types known […]
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