Marketing

Marketing plays a key role in achieving a company’s overall goals and objectives. It involves the process of planning and executing many different activities necessary to create and sustain customers for the business, build relationships with customers and vendors, and create value for customers, so that the firm can capture a portion of this created value.

We are well-positioned to provide our marketing consulting services to technology-based industries where technology remains the major driver of competition. Combining our deep expertise, knowledge, insights, and many years of experience in marketing, including business development, branding, and launching new products, we can help you simplify the actionable steps of marketing needed to realize your goals and objectives.

We can help clients develop marketing plans and strategies, and in planning and guiding the execution of these activities to gain and sustain a competitive advantage. We can also help clients identify problem areas, analyze their capabilities and marketing effectiveness, and provide solutions to improve overall marketing performance, which will eventually increase their firm’s “return on marketing investment (ROMI).”

Our marketing consulting services include:

  • Marketing Strategy/Plan: We can help clients develop marketing plans and strategies and align marketing with the company’s overall strategic objectives to increase sales revenue and profitability and achieve a sustainable competitive advantage.
  • Launching New Products or Technologies: We can help clients define and develop their new product marketing strategy and tactics to successfully introduce new products, services, or technologies to the market, which is essential before developing new offerings. More generally, firms lack the ability to bring new products to the market, which is extremely important to achieve sustainable growth in sales and profitability. Our marketing capabilities in launching and marketing new products include identifying and analyzing the target market, identifying new opportunities, analyzing and managing market uncertainties, developing a value proposition, and helping clients create market value for their products.
  • Brand Strategy: We can collaborate with clients to develop effective brand strategies to achieve a sustainable competitive advantage and strengthen brand equity. We can help clients develop strategies to improve their brand performance through identification and assessment, planning, brand positioning, brand architecture, brand extension, and establishing brand metrics activities.
  • Pricing Strategy: Pricing strategy drives growth, return, and profitability. We can collaborate with clients to analyze their current strategies and develop new, effective pricing strategies to achieve organizational goals and objectives.
  • Marketing Effectiveness: We can collaborate with clients to analyze their return on marketing investment (ROMI) related activities, establish relevant marketing metrics, provide guidelines to enhance capabilities, and align marketing activities, strategies, and metrics with business goals and objectives to improve marketing performance. We can assist clients in optimizing their organization’s marketing spending to improve marketing effectiveness and efficiency, which will result in superior profitability.

Relevant Insights

  1. Creating and Delivering High-Performance Innovation December 9, 2024.
  2. Developing Multiple Sources of Added Value for Customers December 27, 2023.
  3. Two Important Dimensions of Profitable Growth: Strategy and Innovation May 22, 2019.
  4. Digital Strategy, Digital Marketing Strategy, and Tactics September 15, 2016.
  5. Industry and Market Segmentation for Creating Competitive Advantage November 18, 2015.
  6. Creating Brand Value through Strategic Brand Management November 10, 2014.
  7. Optimal Marketing Spending Using CP, CLV and ROMI Metrics July 26, 2012.