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Developing Multiple Sources of Added Value for Customers

Because fierce competition erodes a firm’s competitive advantage, firms should continuously move fast and build new advantages to counteract the advantages of competitors. To survive and prosper in today’s fiercely competitive market environment, firms need effective functional strategies to continuously add value to their offerings and build multiple layers of added value in different areas […]

Industry and Market Segmentation for Creating Competitive Advantage

Industries and markets are segmented to develop business and marketing strategies, respectively. Both strategies are equally important to generate and sustain a competitive advantage. Ignoring any of these will not produce effective results. A competitive business strategy focuses on outperforming rivals within the industry or market segment to improve its competitive position. And to prosper […]

Role of Intellectual Resources and Knowledge-based Capabilities in Driving Performance and Profitability

James Brian Quinn, in his book Intelligent Enterprises, describes the term “intellect” as it “is the core resource in producing and delivering services.” 1 A powerful intellect is a strength and by combining strengths a firm can build knowledge-based capabilities that can drive sustainable competitive advantage. The dictionary meaning of “intellect” is the power or […]