Tag: distinctive competencies
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Industry and Market Segmentation for Creating Competitive Advantage
Industries and markets are segmented to develop business and marketing strategies, respectively. Both strategies are equally important to generate and sustain a competitive advantage. Ignoring any of these will not produce effective results. A competitive business strategy focuses on outperforming rivals within the industry or market segment to improve its competitive position. And to prosper…
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Role of Intellectual Resources and Knowledge-based Capabilities in Driving Performance and Profitability
James Brian Quinn, in his book Intelligent Enterprises, describes the term “intellect” as it “is the core resource in producing and delivering services.” 1 A powerful intellect is a strength and by combining strengths a firm can build knowledge-based capabilities that can drive sustainable competitive advantage. The dictionary meaning of “intellect” is the power or…