Artificial Intelligence (AI) technologies which use complex computer systems and machine learning are emerging as powerful tools that enhance the capabilities of human intelligence to help in solving complex business problems and ma… Read More
Integrate the digital technology tools into your business strategy and operations in a way to make it difficult for competitors to copy the advantages you create.
Digital Strategy
In part one “The Nature of Business Strategy,” from the bo… Read More
Industries and markets are segmented to develop business and marketing strategies, respectively. Both strategies are equally important to generate and sustain a competitive advantage. Ignoring any of these will not produce effectiv… Read More
Every firm, small or large, pursues a formal or informal business strategy to compete and become successful in the marketplace. Some become very successful, and others go out of business. However, to become successful, a company must als… Read More