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Tools for Enhancing a Firm’s Strategic Flexibility Capability

To cope with today’s uncertain, turbulent, and unpredictable business environment, strategic flexibility (SF) has surfaced as an indispensable capability and a measure of success that firms should possess to generate and sustain competitive advantage and achieve superior business performance. Strategic flexibility is considered an important capability for a firm to respond quickly to a turbulent […]

Successful Innovative Companies Exploit Complex Sources of Competitive Advantages

A company’s successful innovation outcome doesn’t necessarily result in successful commercialization. When the product progresses from idea generation to the development process into the marketplace is called innovation but can be an unsuccessful one. Kodak developed the Kodak Disc Camera, but it was not commercially successful. To generate profits from innovation your firm should be […]