Posts

Creating Brand Value through Strategic Brand Management

/0 Comments/in /by Ashok N., MBA, PMP

As the main goal of the strategy is to create value for customers and maximize firm value, the purpose of strategic brand management is to create and maximize brand value (added value), by designing, communicating, and transforming the created value and delivering value to customers consumers, and then capturing a portion out of it (in […]

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Optimal Marketing Spending Using CP, CLV and ROMI Metrics

/0 Comments/in /by Ashok N., MBA, PMP

Customer profit (CP), customer lifetime value (CLV), and return on marketing investment (ROMI) are important marketing measures that can be cascaded together and used by marketers to optimize marketing spending, reduce spending waste, and improve marketing effectiveness. CP focuses on identifying, sorting, and selecting those individual customers or a group of customers that generate profit […]

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