Tag: Strategic drift

  • Tools for Enhancing a Firm’s Strategic Flexibility Capability

    To cope with today’s uncertain, turbulent, and unpredictable business environment, strategic flexibility (SF) has surfaced as an indispensable capability and a measure of success that firms should possess to generate and sustain competitive advantage and achieve superior business performance. Strategic flexibility is considered an important capability for a firm to respond quickly to a turbulent…

  • Internal Sources of Strategic Transformation: Competitive Advantage through Innovation

    The fundamental purpose of strategic management is to keep the firm in tune (strategic fit) with its unstable, unpredictable, and competitive business environment. Any form of change in the firm’s external environment, including technological change, is a problem for established firms because these firms find difficulties in coping with it. The reason for this is…