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Tools for Enhancing a Firm’s Strategic Flexibility Capability

To cope with today’s uncertain, turbulent, and unpredictable business environment, strategic flexibility (SF) has surfaced as an indispensable capability and a measure of success that firms should possess to generate and sustain competitive advantage and achieve superior business performance. Strategic flexibility is considered an important capability for a firm to respond quickly to a turbulent […]

Combining Scenarios and Real Options to Address Uncertainty in Strategy Formulation

The 21st century business environment has even become more turbulent and uncertain, and therefore unpredictable. Every firm deals with uncertainty in its lifecycle. Uncertainty impedes the ability of management to make strategic decisions. There are many sources of uncertainty, but the most important ones are related to the firm’s external environment and black swan events. […]