Posts

Linking Strategy to Identity and Culture to Cope with the Changing Environment

Conceptually, a firm’s strategy (what we plan to do) and organizational identity (who we are) are deeply linked. This nexus has drawn more attention recently because of the changing environment of businesses in the last two decades. When a firm’s external environment is unstable, it finds difficulty in coping with it, and therefore, the firm’s […]

Two Important Dimensions of Profitable Growth: Strategy and Innovation

In general, all firms have a desire to grow, and, for that reason, they use various growth strategies as they perceive to expand their firm’s activities. Growth can be achieved in several dimensions of corporate strategy: growth in sales, growth in assets (ROA), growth in equity (ROE), and growth in profitability, or some combination of […]