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Role of Artificial Intelligence (AI) in Enriching Firms Strategic Management Capability

Artificial Intelligence (AI) technologies which use complex computer systems and machine learning are emerging as powerful tools that enhance the capabilities of human intelligence to help in solving complex business problems and making effective strategic decisions where human intelligence has limitations. AI is not a business strategy but can be regarded as a functional strategy […]

Digital Strategy, Digital Marketing Strategy, and Tactics

Integrate the digital technology tools into your business strategy and operations in a way to make it difficult for competitors to copy the advantages you create. Digital Strategy In part one “The Nature of Business Strategy,” from the book “The Boston Consulting Group ON Strategy,” the authors describe strategy as “It is probably the business […]

Industry and Market Segmentation for Creating Competitive Advantage

Industries and markets are segmented to develop business and marketing strategies, respectively. Both strategies are equally important to generate and sustain a competitive advantage. Ignoring any of these will not produce effective results. A competitive business strategy focuses on outperforming rivals within the industry or market segment to improve its competitive position. And to prosper […]

Managing Time for Competitive Advantage

Every firm, small or large, pursues a formal or informal business strategy to compete and become successful in the marketplace. Some become very successful, and others go out of business. However, to become successful, a company must also have an effective functional strategy. Both strategies are essential for generating competitive advantage and superior performance. Through […]