Customer profit (CP), customer lifetime value (CLV), and return on marketing investment (ROMI) are important marketing measures that can be cascaded together and used by marketers to optimize marketing spending, reduce spending waste, and improve marketing effectiveness. CP focuses on identifying, sorting, and selecting those individual customers or a group of customers that generate profit […]
During an economic boom, when the market demand exceeds the industry capacity, it is easier for firms to grow, remain profitable and create value. There is not much of a need to understand what a competitive advantage is and where and how value is created. Firms can easily create value without a competitive advantage. In […]
We also provide strategy and management consulting services in the following local areas in the State of Florida: Apopka | Casselberry | Eustis | Jacksonville | Kissimmee | Lake Mary | Longwood | Maitland | Melbourne | Mount Dora | Ocoee | Orlando | Oviedo | Palm Bay | Pine Hills | Sanford | Saint Petersburg | Tampa | Winter Park | Winter Springs and our offering includes: business strategy consulting | management consulting | business management consulting and small business consulting.