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Importance of Strategic Management in Managing Innovation

Just as project management is necessary to successfully manage new product development (NPD) efforts, strategic management is an indispensable tool to manage innovation. Strategic management can hold the reins of innovation to give it a purpose and direction to make the innovation outcome successful and profitable. Innovation is an umbrella term that means it is […]

How Established Firms Can Innovate Like Startups

Historically, startups and small business firms have been most successful in creating innovation in contrast to established firms. However, innovation by itself does not differentiate between small and large firms, and any company, therefore, irrespective of size, can innovate successfully. Not every established firm is a failure and not every start-up is successful. Technology is […]