Customer profit (CP), customer lifetime value (CLV), and return on marketing investment (ROMI) are important marketing measures that can be cascaded together and used by marketers to optimize marketing spending, reduce spending waste, and improve marketing effectiveness. CP focuses on identifying, sorting, and selecting those individual customers or a group of customers that generate profit […]
Strategic management has long been used successfully by large organizations to manage uncertainties and for better positioning to generate long-term growth and profitability. Due to the current and predicted environmental uncertainties, the practice of strategic management will become a need for small and medium-sized enterprises (SMEs) to keep them in equilibrium with their external environments […]
We also provide strategy and management consulting services in the following local areas in the State of Florida: Apopka | Casselberry | Eustis | Jacksonville | Kissimmee | Lake Mary | Longwood | Maitland | Melbourne | Mount Dora | Ocoee | Orlando | Oviedo | Palm Bay | Pine Hills | Sanford | Saint Petersburg | Tampa | Winter Park | Winter Springs and our offering includes: business strategy consulting | management consulting | business management consulting and small business consulting.