Posts

Linking Strategy to Identity and Culture to Cope with the Changing Environment

Conceptually, a firm’s strategy (what we plan to do) and organizational identity (who we are) are deeply linked. This nexus has drawn more attention recently because of the changing environment of businesses in the last two decades. When a firm’s external environment is unstable, it finds difficulty in coping with it, and therefore, the firm’s […]

Developing Multiple Sources of Added Value for Customers

Because fierce competition erodes a firm’s competitive advantage, firms should continuously move fast and build new advantages to counteract the advantages of competitors. To survive and prosper in today’s fiercely competitive market environment, firms need effective functional strategies to continuously add value to their offerings and build multiple layers of added value in different areas […]

Value Creation through Incremental Change in Multibusiness Corporation

Multibusiness firms typically use multidivisional structures that comprise separate businesses, which are organized as strategic business units, divisions, or subsidiaries, and are controlled and coordinated by corporate management to create value. These businesses are arranged according to product groups, geographical locations and markets, or different vertically integrated stages. The primary characteristic of a multibusiness firm […]

Importance of Strategic Management in Managing Innovation

Just as project management is necessary to successfully manage new product development (NPD) efforts, strategic management is an indispensable tool to manage innovation. Strategic management can hold the reins of innovation to give it a purpose and direction to make the innovation outcome successful and profitable. Innovation is an umbrella term that means it is […]

Managing Unknown Unknowns in Innovation

The external environment of emerging and technology-based industries will tend to be more uncertain as the world moves further into the twenty-first century. Any changes in an innovation firm’s external environment that are driven by the forces of technology, economics, and other influences impede the ability of strategic managers to make strategic decisions to keep […]