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Role of Artificial Intelligence (AI) in Enriching Firms Strategic Management Capability

Artificial Intelligence (AI) technologies which use complex computer systems and machine learning are emerging as powerful tools that enhance the capabilities of human intelligence to help in solving complex business problems and making effective strategic decisions where human intelligence has limitations. AI is not a business strategy but can be regarded as a functional strategy […]

Combining Scenarios and Real Options to Address Uncertainty in Strategy Formulation

The 21st century business environment has even become more turbulent and uncertain, and therefore unpredictable. Every firm deals with uncertainty in its lifecycle. Uncertainty impedes the ability of management to make strategic decisions. There are many sources of uncertainty, but the most important ones are related to the firm’s external environment and black swan events. […]

Effective Performance Measures of Corporate Control

The primary purpose of strategic management is to maximize the firm’s performance in the long-run. In financial terms, this means maximizing the enterprise value of the firm by maximizing the net present value of the stream of profits (cash flows) over the long-run. Enterprise value is equal to shareholder value plus the value of the […]