Conceptually, a firm’s strategy (what we plan to do) and organizational identity (who we are) are deeply linked. This nexus has drawn more attention recently because of the changing environment of businesses in the last two decades. When a firm’s external environment is unstable, it finds difficulty in coping with it, and therefore, the firm’s […]
A company’s successful innovation outcome doesn’t necessarily result in successful commercialization. When the product progresses from idea generation to the development process into the marketplace is called innovation but can be an unsuccessful one. Kodak developed the Kodak Disc Camera, but it was not commercially successful. To generate profits from innovation your firm should be […]
Why do companies engage in innovation? The main reason for this is companies in search of competitive advantage cause them to invest in innovation. However, the answer to this question also depends on how these companies are strategically oriented. Not all strategic types of firms engage in innovation, but there are two general types known […]
The economic profit (EP) matric is a powerful tool to value businesses, evaluate strategies, and measure and evaluate performance. It can also be used to generate wealth for owners of small businesses and large corporations. All firms small or large have a formal or informal strategy with a quest to create value, and therefore, the […]
We also provide strategy and management consulting services in the following local areas in the State of Florida: Apopka | Casselberry | Eustis | Jacksonville | Kissimmee | Lake Mary | Longwood | Maitland | Melbourne | Mount Dora | Ocoee | Orlando | Oviedo | Palm Bay | Pine Hills | Sanford | Saint Petersburg | Tampa | Winter Park | Winter Springs and our offering includes: business strategy consulting | management consulting | business management consulting and small business consulting.